Write a promotion plan on social media for Uber Wine

Suppose Uber Vine is another service of Uber coming in 2018. This is a sommelier delivery service. Kind of following the Uber eats model. The customer would speak with one of our delivery sommeliers about what kind of Wines they enjoy and are looking for, and indicate the price range, then the sommelier would make the selection and deliver at a predetermined time and place.

Write a promotion plan ( no need for definition) for this service in 1.5- 2 pages including what type of channel you want to promote (social media, KOL,..), how do you use that, and budget for that.