strategic management a competitive advantage (case study:apple)

Apple Inc 2012 (Case questions)

1. What, historically, have been Apple’s competitive advantage

2. Analyses the personal computer industry. Why did Apple struggle historically in PCs.

3. How sustainable is apple competitive position in PCs, MP3 players and smartphone.

4. What are Apple’s long-term prospects for the iPad.

5. What advice would you offer the new CEO Tim Cook.