Please answer all the questions and all are from marketing management
1.Five journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
2.students will prepare a 3-5 page essay (excluding cover page, abstract, and references) on the relationships and interdependencies between marketing another functional areas. APA methodology applies to this assignment.
3. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
4. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
5. Discuss the role of demographics in relationship to integrated marketing communications.