First, you skim a case for the basic facts: What company? Who are the principal actors? What are the key events? Then, go back and reread the case carefully with a focus on defining the challenge(s)/problem(s) to be addressed. In general, there are no “right” or “wrong” answers for a specific case – different approaches and insights are possible, depending on your perspective and approach. However, application of knowledge and analytical models we cover in this course is an essential part of the case analysis. Regardless of your approach, I will expect you to draw logical conclusions and (if appropriate) make recommendations that: (a) address the identified strategic issues; (b) follow logically from your analysis and conclusions; and (c) make sense (are feasible) in the context of the case situation.