MG495 Park University American Airlines Case Analysis

D. SWOT ANALYSIS (15%)

Discuss significant company:

– Strengths

– Weaknesses

– Opportunities

– Threats

This section is typically 2 – 3 pages.

E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)

Provide a forecast of the economy and industry. Do not develop your own forecast

but use one already provided by the government/think tank/industry organizations.

Using regression analysis or some other appropriate method, forecast sales for the

company.

This section is typically less than 1 page.