Impacts of Brand Equity on Purchase Intention Service Marketing Report

Service Marketing Report

Individually, students will read 6 journal /academically reviewed research articles that pertain to marketing a service (as opposed to a product). Students will then write a 6 page report synthesizing those 6 articles.

ABSOLUTELY NO INTERNET ARTICLES OR OTHER NON-JOURNAL ARTICLES SHOULD BE USED FOR THIS ASSIGNMENT

Please note the following criteria from the syllabus regarding assignment submissions:

ASSIGNMENT SUBMISSION REQUIREMENTS:

1. Follows specific guidelines for each assignment with regards to content and length

2. Prompt submission per due date and time

3. Typewritten in size 12 font and professional style

4. Double-spaced

5. Professional in appearance

6. Title page which includes course number and name, student name, date of term

7. Uploaded to course site