Part A
Market segmentation divides a market into well-defined slices. Differentiate between the
four (4) levels of market segmentation for consumer markets by providing explanations of
each. (A 1½-page response is required.)
Part B
Michael Porter’s Five Forces model is as applicable today as it was when it was introduced. Select a health care organization and using Michael Porter’s model, completely define these five forces for their market or market segment. Who are the potential entrants, who are the suppliers (and how much power do they have), who are the buyers (and what sort of buying power do they have), what are the substitutes and how is the industry segmented (market share is a good indicator of segmentation for this project)? (A 2-page response is required.)