BUS137 Wake Technical Entrepreneurship Business Simulation Reflective Paper

BUS137 Course Project Summer 2018

For this project, students will need to go to http://www.mbacrystalball.com/app/bizmap/bizmapmain.php. The link will take you to a simulation game that you will need to play. Students will need to analyze the results and write a reflective paper discussing why you made the decisions you made with examples or data to back up your choices. Here are the simulation instructions:

Your mandate: As the CEO of the fledgling startup, you have signed an employment contract for 4 Quarters (1 year).

With the limited resources (money, people, time), you’d be expected to take strategic and operational decisions across all the key departments – Supply Chain, Human Resources, Marketing and Corporate Strategy. Your challenge is to not just keep the ship afloat, but also to help it reach new shores. At the end of the tenure, the paranoid VC team will decide whether you stay hired or get fired! After you make your decisions in the simulation, you will get your results for each quarter. You will need to include your results for all 4 quarters in the Excel file that is included on BlackBoard. You will submit this Excel file with your reflective paper.

As part of the assignment please reflect upon how you made decisions and what have you learned.In particular, include a discussion on how you made decisions about demand, production, employee resourcing and advertising. Although this is a reflection, you will need to include data to back up your decisions (either screenshots or you can copy and paste parts of your Excel file into the paper). This assignment should be a minimum of a 1 page in length but no longer than 5 pages. You may use Arial, Calibri, or Times New Roman Font.Please include a cover page, 1 inch margins, and double spaced.)

Format Introduction Discuss the purpose of this simulation and your thesis statement ( i.e., the purpose of this paper is to reflect upon what you have discovered about demand, production, employee hiring, and advertising).This section should be a minimum of 4 sentences.Demand Discuss what you have learned about demand and the other variables in the simulation as they impact demand.As this is just a reflection, you will summarize your thoughts. Be sure and cite examples or use screen shots to provide support for your statements. This should be a minimum of 5 – 8 sentences.Production Discuss what you have learned about production and the other variables in the simulation as they impact production. , this is a reflection, just your thoughts.Be sure and cite examples or use screen shots to provide support for your statements. This should be 5 – 8 sentences.Employee ResourcingDiscuss what you have learned about employee resourcing and the other variables in the simulation as they impact staffing.As this is just a reflection, you will summarize your thoughts.Be sure and cite examples or use screen shots to provide support for your statements. This should be a minimum of 5 – 8 sentences.Advertising and R&D Discuss what you have learned about advertising and R&D and the other variables in the simulation as they impact these expenditures. , this is a reflection, just your thoughts).Be sure and cite examples or use screen shots to provide support for your statements. This should be a minimum of 5 – 8 sentences.ConclusionWhat have you learned?How will you use this knowledge? In particular address the following: Summarize how to assess opportunities in this simulation. Identify common causes of your success and failures with the simulation. Discuss common management challenges you faced in the simulation and explain how to increase your chances of success, including good business planning.

After you make your decisions in the simulation, you will get your results for each quarter. You will need to include your results for all 4 quarters in the Excel file that is included on BlackBoard. You will submit this Excel file with your reflective paper.

Deliverables: 1-3 page reflective paper summarizing why you made specific decisions. The paper should be thoughtful and in paragraph form. Please do not just list what you completed in each quarter. Excel file that displays the outcome of all decisions made for ALL 4 QUARTERS. You could instead just screenshot each quarter as you are working on it and copy and paste into a word document. If you decide to the second choice, just make sure you do that as you go through it as you will not be able to see all decisions at the end.