Company: Starbucks
Market: American
Problem: sales are stagnant
as revenue increases – same consumers buying drinks, competition among other brands
Strategy: introduce new products, pop up locations/events, cost efficiency (reduce cost to reduce price)
Issue Statement: state the problem occurring and how their current strategy is lacking
Analysis: analyzing potential solutions ***state the strategies here with research and reasoning behind each, brainstorming different options (research)Solution 1: introduce new productsSolution 2: Cost efficiency Solution 3: Pop up events
In this paper, please focus on two parts: issue statement and analysis
United States related problems of Starbucks:
https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling
https://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.html
https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4
https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs
About starbucks plans to compete with Coffeehouse competition in US:
https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247a
SWOT analysis of Starbucks:
Possible topics to relate strategy back to: Porter’s five forces Mission and strategyFirm profitabilityMacro environment forces (global, sociocultural, demographic, technological, economic, political)Internal analysisThe value chain Resources and capabilitiesSWOT analysisCompetitive advantageBusiness strategy/corporate strategy/international strategy
Some related links:
United States related problems of Starbucks:
https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling
https://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.html
https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4
https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs
About starbucks plans to compete with Coffeehouse competition in US:
https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247a
SWOT analysis of Starbucks: