ABC University Starbucks Strategic Management and business policy Paper

Company: Starbucks

Market: American

Problem: sales are stagnant

as revenue increases – same consumers buying drinks, competition among other brands

Strategy: introduce new products, pop up locations/events, cost efficiency (reduce cost to reduce price)

Issue Statement: state the problem occurring and how their current strategy is lacking

Analysis: analyzing potential solutions ***state the strategies here with research and reasoning behind each, brainstorming different options (research)Solution 1: introduce new productsSolution 2: Cost efficiency Solution 3: Pop up events

In this paper, please focus on two parts: issue statement and analysis

United States related problems of Starbucks:

https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling

https://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.html

https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4

https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs

About starbucks plans to compete with Coffeehouse competition in US:

https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247a

SWOT analysis of Starbucks:

Starbucks SWOT 2023 | SWOT Analysis of Starbucks

Possible topics to relate strategy back to: Porter’s five forces Mission and strategyFirm profitabilityMacro environment forces (global, sociocultural, demographic, technological, economic, political)Internal analysisThe value chain Resources and capabilitiesSWOT analysisCompetitive advantageBusiness strategy/corporate strategy/international strategy

Some related links:
United States related problems of Starbucks:

https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling

https://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.html

https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4

https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs

About starbucks plans to compete with Coffeehouse competition in US:

https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247a

SWOT analysis of Starbucks:

Starbucks SWOT 2023 | SWOT Analysis of Starbucks